AI visibility services and tools compared

Most AI visibility products are monitoring software: they tell you whether the engines name and cite you. CiteMy is a done-for-you service that builds the data that gets a local business cited, and then measures it. Both have a place. Here is how they compare, including when another option is the better fit.

Vendor facts checked on , each linked to the vendor's own page.

Monitoring tells you whether you are cited. Building the data is what gets you cited.

A tracking tool asks the engines your questions and reports who they name. That is useful, and we do it too. But a report does not publish your prices as structured data, write your llms.txt, build a dataset from your own jobs, or fix the listing with the old phone number. Someone still has to do that work. With software, that someone is you or your team. With CiteMy, it is us, and the weekly measurement shows whether it moved the answers.

At a glance

OptionWhat it isPublic priceWho does the workBest for
CiteMyDone-for-you service for local home-services businesses$2,000 a month, flat. Month to month, no contract.We do it. You approve every change to your site.An owner who wants the work done and measured, not another dashboard. One client per city and trade.
ProfoundEnterprise AI visibility platformA seven-day free trial; Enterprise is priced on request.Your team, using the platform. Enterprise includes a dedicated specialist for support.Large brands and agencies with a marketing team that wants deep analytics across many engines and regions.
Semrush AI SEO ToolkitAI visibility add-on to an SEO software suiteFrom $99 a month on its own, with no free trial; AI tracking is also included in Semrush's main plans.Your team or your agency, using the software.A business or agency already working in Semrush for SEO that wants AI tracking in the same place.
Otterly.AISelf-serve AI search monitoringPlans from $29 a month (Lite) to $489 a month (Premium), priced by number of prompts; Enterprise on request.You or your team, using the software.A small business or marketer on a tight budget who wants to watch a handful of prompts and do the fixes themselves.
Peec AISelf-serve AI search analyticsPlans from $95 a month (Starter, fifty prompts) to $495 a month (Advanced); Enterprise on request.You or your team, using the software.A marketing team that wants daily tracking and a clear to-do list, across countries and brands.
A traditional local SEO agencyDone-for-you search marketingVaries by agency and market. We have no checked source for agency prices, so we do not quote one.The agency.A business whose main goal is Google rankings and ads, or that needs a website built.

Each option in detail

CiteMy

Done-for-you service for local home-services businesses

What it does
Builds machine-readable data for your business (llms.txt, structured data for your own facts, first-party datasets with CSV and JSON downloads), distributes it to the places AI engines read, cleans up listings and schema, and measures the answers every week.
Engines
ChatGPT, Gemini, Perplexity, and Claude are all part of the plan. Our public research so far reports Claude and Gemini; ChatGPT and Perplexity are being added and are reported once measured.
Price
$2,000 a month, flat. Month to month, no contract.
Best for
An owner who wants the work done and measured, not another dashboard. One client per city and trade.

Profound

Enterprise AI visibility platform

What it does
Tracks how a brand appears across AI answer engines, with analytics, and AI agents that research and draft content for your team to use.
Engines
Enterprise lists up to nine answer engines, including ChatGPT, Perplexity, Google AI Mode, Gemini, Microsoft Copilot, Claude, and Google AI Overviews. The free trial covers ChatGPT, Gemini, and Google AI Overviews.
Price
A seven-day free trial; Enterprise is priced on request.
Best for
Large brands and agencies with a marketing team that wants deep analytics across many engines and regions.

Checked Oct 1, 2026: Profound pricing

Semrush AI SEO Toolkit

AI visibility add-on to an SEO software suite

What it does
Tracks your brand's visibility and prompts in AI search alongside Semrush's SEO tools, with content recommendations.
Engines
ChatGPT, Google AI Overviews, and Google AI Mode, per Semrush's FAQ, which says more platforms may be added.
Price
From $99 a month on its own, with no free trial; AI tracking is also included in Semrush's main plans.
Best for
A business or agency already working in Semrush for SEO that wants AI tracking in the same place.

Checked Oct 1, 2026: Semrush AI SEO, Semrush pricing

Otterly.AI

Self-serve AI search monitoring

What it does
Monitors brand mentions and cited links in AI answers for the prompts you choose, with URL audits and recommendations.
Engines
ChatGPT, Google AI Overviews, Perplexity, and Microsoft Copilot included; Google AI Mode, Gemini, and Claude as paid add-ons.
Price
Plans from $29 a month (Lite) to $489 a month (Premium), priced by number of prompts; Enterprise on request.
Best for
A small business or marketer on a tight budget who wants to watch a handful of prompts and do the fixes themselves.

Checked Oct 1, 2026: Otterly.AI pricing

Peec AI

Self-serve AI search analytics

What it does
Tracks how often AI answers mention your brand for the prompts you choose, with ranked recommended actions.
Engines
Choose three models on the standard plans from a list that includes ChatGPT, Perplexity, Gemini, AI Overviews, AI Mode, Copilot, and Claude; Enterprise tracks more.
Price
Plans from $95 a month (Starter, fifty prompts) to $495 a month (Advanced); Enterprise on request.
Best for
A marketing team that wants daily tracking and a clear to-do list, across countries and brands.

Checked Oct 1, 2026: Peec AI pricing

A traditional local SEO agency

Done-for-you search marketing

What it does
Works on Google rankings: website changes, Google Business Profile, local citations, backlinks, content, and often ads. Some now add AI visibility work.
Engines
Google Search first. Coverage of AI answers varies by agency; ask which engines they measure and how often.
Price
Varies by agency and market. We have no checked source for agency prices, so we do not quote one.
Best for
A business whose main goal is Google rankings and ads, or that needs a website built.

When something else is the better fit

We would rather send you to the right option than sell you the wrong one.

You have a marketing team and want a dashboard

If someone on staff will read the reports and do the fixes, a tracking tool such as Otterly.AI or Peec AI costs far less than a done-for-you service.

You already live in Semrush

If your team or agency runs SEO in Semrush, its AI SEO Toolkit puts AI tracking next to the rest of your work.

You are a national or enterprise brand

Profound is built for large brands across many engines and regions. CiteMy is built for local home-services businesses, one per city and trade.

Your priority is Google rankings or a new website

A traditional SEO agency does that work. CiteMy can sit beside your agency: they keep rankings, ads, and the site build; we own the AI data and the weekly share-of-voice report.

Your city and trade are taken

We take one client per city and trade. If yours is taken, we will tell you, and a tool or another provider may be the right call while you wait.

Common questions

What is the difference between an AI visibility tool and an AI visibility service?
A tool measures: it asks AI engines your questions and reports whether they name and cite you. A service does the work that changes the answers, such as publishing your facts as structured data and datasets and fixing your listings, and usually measures too. CiteMy is a service that builds the data and measures it every week.
Is CiteMy a replacement for Profound, Otterly.AI, Peec AI, or Semrush?
Not for a team that wants its own analytics platform. CiteMy includes a weekly share-of-voice report, but it is built around doing the work for one local business, not around a dashboard for a marketing team. If you have staff to act on a tool's reports, a tool may be the better value.
Which AI engines does each option cover?
Coverage differs and changes often. As checked on 2026-10-01: Otterly.AI includes ChatGPT, Google AI Overviews, Perplexity, and Copilot, with other engines as add-ons; Peec AI lets you choose three models on its standard plans; Semrush's toolkit lists ChatGPT, AI Overviews, and AI Mode; Profound's Enterprise plan tracks up to nine engines. CiteMy's plan covers ChatGPT, Gemini, Perplexity, and Claude.
How much do AI visibility tools cost?
As checked on 2026-10-01: Otterly.AI from $29 a month, Peec AI from $95 a month, Semrush's AI SEO Toolkit from $99 a month, and Profound by quote beyond a free trial. CiteMy is $2,000 a month for the done-for-you service, month to month.
Can any of these guarantee my business gets recommended by ChatGPT?
No. No one controls what an AI engine says. Tools measure the answers; services like ours do the work that makes a business findable and quotable, and report what moved. Be wary of anyone who promises a ranking.
Can I use CiteMy alongside my SEO agency?
Yes. Your agency keeps rankings, ads, and the website; we build the AI data and run the weekly share-of-voice report. You can share our plan with them.

Vendor facts were checked on each vendor's own pages on 2026-10-01. Prices and features change often; check the linked page before you buy. Names and trademarks belong to their owners. Corrections are welcome: contact us and we will fix the page. See also SEO agency or AI visibility service?, what AI search optimization costs, and how we measure.

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